WhiteWall Receives Two TIPA World Awards

The international jury of experts at the TIPA World Awards has honoured premium photo lab WhiteWall with two awards.

In the category of “Best Photo Lab”, WhiteWall excelled with the new WhiteWall configurator for wall art & in the category of “Best Frame Design”, the new frames of the WhiteWall Design Edition by Studio Besau-Marguerre won the coveted industry award.

This is the fifth time in the company’s history that WhiteWall has been honoured at the TIPA World Awards. After 2013, 2017, 2020 and 2021 – this year it’s a double win for WhiteWall.

“We are particularly proud of this double award. The twofold TIPA World Award 2023 is confirmation for us that we made the absolute right decision in collaborating with an external design duo. There is no comparable product in our industry. The development of the WhiteWall configurator was personally very close to my heart and I’m delighted for the team that their work has been duly recognized with this award.” Alexander Nieswandt, Founder and Managing Director of WhiteWall.

The WhiteWall configurator for wall art: Creating wall art from your own photography is a challenging decision-making process in which a variety of factors play an important role from the very start. Selecting the ideal format, the appropriate mounting material and the right frame from a wide range of design options can sometimes seem daunting. At the end of the design process, the most important thing is how the photograph looks in the room or on the wall. This is precisely why WhiteWall has enhanced the wall art configurator and significantly optimized user guidance. This includes a more user-friendly design process, a photo-realistic 3D representation of the works, a new image optimization tool and an easier switch between room view and ‘free rotation’. Realistic reflections on the product and frame surfaces also allow for a better preliminary assessment and therefore ultimately the best possible product selection.

WhiteWall Design Edition by Studio Besau-Marguerre: The two designers Eva Marguerre and Marcel Besau cooperated for the first time with WhiteWall – combining international design competence with perfect craftsmanship made in Germany. The result was a new, inspiring design edition of picture frames. The design studio in Hamburg has developed three editions featuring three colour schemes in yellow, purple and green. The result: frames with four different coloured borders from one colour family with an extraordinary colour gradient. The Design Edition is produced at WhiteWall’s in-house frame workshop in Frechen, where it is possible to order your own photographs in frames in the format of your choice. The Design Edition is available for the frame “Hamburg, 20mm” and in various product configurations – for example as a lamination set behind acrylic glass or as a classic matted frame.

“Winning six TIPA World Awards in ten years is an outstanding achievement. With the launch of the Design Edition by Studio Besau-Marguerre, we have expanded our product portfolio and are reaching out to target groups outside of our industry. The new version of the WhiteWall configurator has a double advantage for us because both new and existing customers can benefit from its wide range of new features. I would like to send my thanks to the entire WhiteWall team once again”, added Thomas Alscheid, Managing Director of WhiteWall.