Nikon Wins Big At This Year's Red Dot Awards

© Red Dot Award

Nikon Europe is delighted to announce it has received an impressive four Red Dot Awards for product design. Two of Nikon’s full-frame flagship mirrorless cameras, the Nikon Zf and Z8, have been recognised by the jury. While in the lens department, not one but two lenses took home an award which included the NIKKOR Z 600mm f/6.3 VR S and the NIKKOR Z 135mm f/1.8 Plena lens.

Products from 60 countries were submitted to the world-class design competition, which were then judged by a panel of esteemed design specialists from around the world. Degree of innovation, functionality, ergonomics and durability were all taken into consideration throughout the deliberation process before the winners were announced.

Nikon’s “Red Dot Award: Product Design 2024” prize winning products are as follows:

NIKON Z8

The Z8 brings the feature set of the Z9 to a body that is 30% smaller than the Z9 and 15% smaller than the D850. The 45 MP stacked CMOS sensor and impressive dynamic range. The phenomenal deep-learning AF system, and a subject- and eye-detection hit rate you can rely on. The blackout-free Real-Live Viewfinder and 4-axis tilting monitor. Video, stills, or both. You have the freedom to innovate while the Z8 reliably nails every frame.

NIKON Zf

The Zf is where classic Nikon analogue camera design meets advanced Z series tech for next-level performance. It’s the perfect fusion of past and present. The black finish on the precision-milled brass mechanical control dials reveals an attractive patina over time. The more you use your Zf, the more it becomes one of a kind.

NIKKOR Z 600mm f/6.3VR S

Stills or video—capture the speed, power, and grace of distant subjects with the NIKKOR Z 600mm f/6.3 VR S prime lens. Lightweight and balanced for handheld shooting. Crisp and clear at any aperture.

NIKKOR Z 135mm f/1.8 S Plena

With its specialised optics and 11-blade rounded aperture, the NIKKOR Z 135mm f/1.8 S Plena is truly one of a kind. Stills or video, it will redefine your notion of what a 135mm f/1.8 lens can do. The complex optical construction comprises 16 lens elements in 14 groups. With the large Z mount allowing for optimum spacing of the elements, and the 11 rounded aperture blades minimising diffraction, aberrations are thoroughly suppressed at any aperture.

The Red Dot Design Award is a world-class competition celebrating the best in design and business, which has 67 years of rich history. For more information, visit their website here.